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Meet the man who put the “fast” in fast food. Despite never finishing sixth grade, Dick Naugle—or Naugle for short—was a pioneer of the fast food industry. The entrepreneur behind Del Taco and Naugles having created the twin-kitchen concept, served the first 32-ounce wide-mouth soft drink, and built the first fast drive-thru with an exterior speaker system that served an impressive three to four cars per minute. In addition to transforming the development of American-style Mexican food, Naugle left a lasting effect—the “N” effect—on both the industry and the lives of those who worked with him, especially his grandson, who learned about life and business firsthand from the man who called him “Sonny.”

Equal parts biography, business guide, and inspirational nonfiction, The N Effect is the chronicle of how one man had the keys to building an empire, and then lost it. But most importantly, it is the deeply personal story of one man’s legacy and the bond between a grandfather and his grandson. Dishing up business acumen and personal stores sprinkled throughout with gems of Naugle wisdom, The N Effect will inspire businessmen, restauranteurs, and champions of the human spirit.


Here’s something for everyone! A biography of a lost pioneer of the fast food industry: Richard “Dick” Naugle. A historical reference that examines the roots of drive-thru restaurants, including Del Taco and Naugles. The book is filled with contrarian business beliefs along with how one’s personal life can EFFECT business decisions. Personal stories are interspersed for a touch of humor. How has the Power of INFLUENCE EFFECTED your life? Over the course of the book a turbulent life with its ups and downs is revealed, ending with a touching story of redemption.

FREE Download (Kindle)
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FREE Download (Kindle)
FREE Download (epub)

Get the inside scoop behind what Dick Naugle said,

“Prepare Food Fresh”

“Serve Food Fast”

“Keep Place Clean”



I never knew Naugles, but Bill is an incredible author.

Bill Sinacori, Rocklin, CA

As an old friend, I can attest to the authenticity.

Angelo Harper, Moreno, CA

What a triumph and great testimonial !!!

Stephanie Weiss, Georgetown, TX

“A businessman reflects on the impact that his entrepreneurial grandfather had on his life.”

Kirkus Reviews
“A thoughtful account of the advantages and disadvantages of imitating one’s idols.”
Kirkus Reviews
“In the end, though, this is both a moving homage to a personal hero and a bracing reminder of the dangers of uncritical emulation. The author is refreshingly candid not only about his grandparent’s personal failings, some of which led to disastrous business mistakes, but also about his own.”
Kirkus Reviews


Starting work at an early age alongside his grandfather, an icon of the fast food industry in Southern California, Bill Naugle began his life washing dishes, sweeping floors, and picking up trash in parking lots.

After working his way through various levels of management, he migrated from restaurant, to finance, and later to outside sales of construction products, including becoming an ADA specialist, to finally establish himself as a successful seller of new homes in the Austin, Texas area.

Bill Naugle has taken the time to sit down, share some knowledge, and compile this work from documentation imparted to him by his grandfather: Dick Naugle.

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